Wanacar is a platform where you can buy a used car, a new car, and get a loan to finance your purchase. We worked with a productive website that was ready to launch before the pandemic — then it was put on hold for 3 years.
We redesigned the website, created the process to get financed online, and built an actual used car marketplace. The challenge wasn't just visual — it was about rebuilding trust with users and making a complex financial decision feel simple.
Services
- Website Redesign
- CRM Design
- Responsive Platform
- Marketing Material
The Challenge
Legacy data, outdated UX — and a loan flow that didn't exist yet.
The brief was clear: take everything from the old website, use all available analytics, and build a better experience. On top of that, design a loan simulator where customers could choose their own down payment, monthly payment, and interest rate.
We applied a Design Thinking process from day one — starting with empathy work to understand what users actually experience when trying to finance a car purchase in Mexico.
- Customer interviews and surveys
- Pain point mapping across the buying journey
- User personas for different buyer segments
- Heat map analysis from the old website
Customer Journey
Marketing data and analytics as design input.
We synthesized all gathered information to define clear problem statements and user needs — identifying specific pain points in the car financing process that Wanacar needed to address.
- Defined user needs and problem statements
- Developed personas by buyer segment
- Prioritized features aligned to Wanacar's goals
- Encouraged collaborative ideation across teams
Data wasn't decoration — it drove every decision. The journey map became the shared language between design, product, and business.
Competitive Analysis
Understanding what existed — to build what was missing.
Payment summaries and transaction sections were doing their job, but weren't designed to scale. The information was correct, but not necessarily clear, consistent, or easy to interpret.
In a financial context, that's not a minor issue: when the user doesn't understand, they lose trust.
Benchmarking existing platforms helped us identify the gap between what was out there and what users actually expected from a modern car-buying experience in Mexico.
Prototype & Data
Low-fidelity first. Heat maps to decide.
We created low-fidelity prototypes incorporating the selected features, focusing on an interface that was intuitive and easy to navigate. Then we tested them with real users.
Using heat maps and behavioral data from the old website, we validated our decisions and moved forward with confidence. Data confirmed what intuition suggested — and corrected what intuition got wrong.
Early Sketches & Mobile First
Iterate, test, refine — then ship.
Usability testing guided each iteration. We collected feedback on user experience, functionality, and overall satisfaction — refining the design based on real insights, not assumptions.
We translated the refined prototype into a fully functional digital product, collaborating with developers and stakeholders at every step. The result is a platform that works better for the people actually using it.
Design & Prototype
Building the loan simulator — the heart of the platform.
The loan simulator wasn't just a feature — it was the reason Wanacar existed. The original website had no way for users to understand what financing a car would actually cost them. That had to change.
We started from a simple question: what does a user actually need to feel confident about financing a car? The answer wasn't more information — it was control. So we designed a tool where users could move a slider and see their monthly payment update in real time, choosing the down payment, the term, and understanding the interest before committing to anything.
Dozens of iterations went into getting the interaction right. Too many inputs felt overwhelming. Too few felt like we were hiding something. The final version struck the balance: give users the three variables that matter most, show the result instantly, and let them feel like they're making the decision — because they are.
The simulator became the centrepiece of the platform. Everything else — the car listings, the used marketplace, the CRM — orbited around this moment of clarity.