DondéFon is a new product within the Dondé Services family — a mobile platform that gives customers the power to buy a new phone on credit, purchase a used phone, or pawn their current device for instant cash.
We also designed an internal tool for Dondé Staff: a platform that allows agents to create customer profiles, manage existing accounts, and generate quotes for down payments and monthly installments — all from one place.
Services
- Product Design
- UX Research
- Brand Identity
- App Store Assets
Research
Understanding the market and the real user.
We began with a comprehensive review of existing literature, market trends, and competitor products — analyzing similar platforms to identify gaps, opportunities, and potential improvements.
We defined the scope of the project, including target audience, market segment, and the core problem the product needed to solve. This phase involved in-depth interviews with stakeholders, clients, end-users, and internal teams.
Ideation
From rough sketches to refined concepts.
We developed low-fidelity prototypes to gather early feedback on basic functionalities and core concepts — iterating rapidly based on user input and refining the prototype with each cycle.
- Early sketches during brainstorming sessions
- Design system built on an existing platform
- Concepts validated against market trends
- Continuous feedback loops with internal teams
User Flows & Service Blueprint
Mapping every step — digital and physical.
The user flows were built from real conversations — interviews conducted with actual customers of the Dondé Móvil pawn shops. We mapped their behaviors, frustrations, and expectations across every touchpoint, translating those insights into detailed flow diagrams that covered each decision point in the product.
In parallel, we developed a Service Blueprint to be deployed across Dondé's physical branches — defining how staff would interact with the platform at each step, aligning the digital experience with the in-store reality.
Iterations & Handoff
Tested, refined, and ready for development.
The design went through multiple rounds of testing and feedback sessions, ensuring the product aligned with business objectives while solving the identified user needs.
By rigorously following the research process, we were able to validate assumptions, eliminate guesswork, and build a solid foundation for development — creating a product that resonates with users and meets real market demands.
Creating the Logo
Built from scratch — identity as a creative challenge.
DondéFon's visual identity was a blank canvas. Starting from zero, we explored concepts, directions, and references before committing to a design language that felt both ownable and aligned with the Dondé family ecosystem.
The process was genuinely creative — sketching, iterating, and refining until the logo communicated trust, accessibility, and a fresh energy that distinguished DondéFon from its competitors. Every color, weight, and form was a deliberate decision.
App Store Media
Designed for the shelves of Google Play & App Store.
Getting an app published isn't just about the product — it's about presenting it. We created all the visual assets required by both Google Play and the Apple App Store: screenshots, feature graphics, and promotional imagery formatted to each platform's exact specifications.
Every image was crafted to communicate the app's value at a glance — because in a crowded marketplace, the store listing is the first impression.
Creating the Business Rules
The rules that make the product work in the real world.
All the printable media produced for the store served a dual purpose: as rules for customers explaining how the service works, and as operational guides for staff at each branch.
These materials bridged the gap between the digital product and the physical experience — ensuring that every customer interaction, whether on the app or in the store, felt consistent, clear, and trustworthy.
